AFTERHOURS
AFTERHOURS is a campaign for a music and visual-arts festival. Large condensed type, dance-floor photography and two accent colours connect the posters, social formats and printed materials. The composition changes with the format while the campaign keeps a shared visual character.
My work: campaign graphics, posters, social formats, tickets and programme layouts
The poster starts with the name
A street poster has little time to introduce an event. I gave most of its space to the name: condensed letters let it stay large and leave room for a photograph. Dance-floor images convey the character of the event, while orange and violet connect different scenes into one campaign.
A layout for each format
After the large poster, the system needs to work in a feed and on a small ticket. For social formats, I crop closer and shorten the message. Tickets and the programme bring event details forward. Shared typefaces and a circular motif connect the formats as their information density changes.
What stays consistent
The wordmark, two accent colours and a circular motif form the base of the series. Their size and position can change with the photograph and message. This gives the campaign several compositions with a shared character when a poster, post and ticket appear together.
